Supergirl House Ad

We are just a couple of weeks from the new direction of Supergirl hitting the racks.

We haven't seen much in the way of interviews or sneak peeks. I wonder if that is because it might be too spoiler-y given the impact on the Bendis run. Or if DC is waiting a little bit, getting closer to the release date.

At the very least, this week Supergirl got a push in the form of a house ad in the main DC books. Any publicity is good publicity.

"The last Daughter of Krypton is on the hunt for the monster who destroyed her world!"

Okay, it is a decent if somewhat deceptive tag line. She doesn't have to hunt Zaar. She put him in the Phantom Zone. Really, she is hunting for the truth. She is trying to get to the bottom of Krypton's destruction. But monster hunting is a better hook for the curious fan.

I will always gush about Terry Dodson's art and this image is powerful. But that is one angry looking Supergirl, carrying a giant axe and garbed in darker colors. While this isn't a dark Supergirl, it is a fierce one. I keep hoping that DC will give us an optimistic, inspirational Supergirl for more than 2 years. Hopefully Marc Andreyko doesn't make her lose her way.

But if there is one thing that struck me about this ad which made it work for me was the faces behind Supergirl. At first I thought they might be people she is investigating.

On closer look, there is a very Kryptonian vibe to all these people. Headbands like classic Kryptonians. Black hoods like Byrne-era citizens. Basically, these are the people who Supergirl is trying to avenge. These are the dead, either from Kandor or the planet. But either way, these are the people who deserve the truth to be known, who deserve justice. They are pushing her.

That image of the dead of Krypton spurring her forward is a good one for this direction.

So are people getting more excited? Or approaching with more trepidation?

I am glad DC is giving it some publicity.